Video Brand Story
7 Avenue Media
Cultural Alliance of Western Connecticut
The Cultural Alliance of Western Connecticut is a non-profit and leader in cultivating creative opportunities and partnerships for thriving arts and culture community of the 10-towns in the Greater Danbury area.
Their aspiration is to improve access and growth of arts and culture to improve the quality of life and the economy.
Make the digital user experience match the high touch feel of this impactful, community-oriented, arts organization and increase the visibility of the Cultural Alliance’s brand, increase membership enrollment and donors and increasing workflow efficiencies .
A new identity system, video brand story, a custom built website with over a 1700+ membership directory allowing members to view and search profiles, post jobs, and events. The site also allows supporters and donors with an option to donate on a subscription model providing the Cultural Alliance with consistent monthly income. Our solution supported The Cultural Alliance as the premiere local organization that caters to creative thinkers, art lovers, community influencers to provide them with economic and creative opportunities.
Membership online engagement
Improvement in organic search
increase in unique page views
Improvement in Acq. bounce Rate
increase in Average Time on Page
A digital-first approach to branding
Your brand is your model, a paradigm that guides other decisions for the business. By defining their brand accurately, we were then able to find where certain decisions were beneficial or detrimental to their brand model.
A discovery session goes in-depth in defining the pivotal aspects of a business. Through collaboration and understanding, a foundation is created along a proper business model.
- creative thinkers
- business seekers
- art lovers
- local community
Look / Feel
Creative Brand Summary
The Cultural Alliance of Western Connecticut provides opportunities to business growth seekers and creative thinkers in a helpful and resourceful enviroment while allowing them to feel inspired and giving them recognition as artists.
OLD BRAND LOGO
NEW REDESIGNED LOGO